ART TRAILS_Intervention, Routes & Branches, Fragments of Isolated Faculty

Beginning in the West End neighbourhood of Fitzrovia, from where we get our name, Intervention saw artworks displayed in shops, restaurants and bars, not galleries, accompanied by a walking guide of the area in the shape of a dog. Routes & Branches  responded to the imminent use of Lord’s as London 2012 venue, delving into the origins of NW8, with support from The Order of St John of Jerusalem. Using a quote from John Ruskin Fragments of Isolated Faculty completed the trilogy, with a geocaching route from East India Dock to the River Lea. All art trails included immersive Outreach with a local school and for Routes & Branches Westminster Adult Education College (WAES).

By 2010, the creative agencies and independent practitioners who had used former rag trade warehouses as studios, left Fitzrovia due to huge rent hikes, as commercial art galleries started to move in. So we exhibited our work in a series of independent businesses, from Pollock’s Toy Museum to the family-run Fitzrovia Club, our regular haunt, now sadly closed. The launch included a highly oversubscribed walking tour and sold-out book signing event with Noir authors Cathi Unsworth and Paul Willets at The Wheatsheaf Tavern, home of The Sohemians. Our second outing took us to St John’s Wood, but proved challenging with the general lack of interest in contemporary art, apart from our school group and students from WAES. We then set up a geocaching trail, linking up work we’d commissioned between East India DLR station and our home from 2011-18, Trinity Buoy Wharf, which again proved very well received. 

Project Title

The Fitzrovia Club and environs, Fitzrovia, London W1
All Soul’s School, Fitzrovia, London W1
Central St Johns Wood, London NW8
Quintin Kynaston School, London NW8
The Faraday School, Trinity Buoy Wharf, London E14
East India Dock and Orchard Place, Poplar, London E14

Garry Hunter for Fitzrovia Noir
Beth Cinamon for Westminster Arts
Fenris Oswin for Intervention photography
Valentina Wong for Westminster Arts & Libraries
Doralba Picerno for Westminster Adult Education Service
John Burton for Urban Space Management at Trinity Buoy Wharf

Graham Carrick and Manuel Sanmartin for Fitzrovia Noir


Angus Ogilvie
Anssi Sojakka
Ben Wilson
Bruce Mahalski
Christopher Campbell
Clare Price
Daisy Richardson
David Snoo Wilson
Garry Hunter
Graham Carrick
Gustavo Ortiz
Hugh Gillan
Isabella Lopez Carrete
Kate Bradbury
Kit Boyd

Lisa Newman
Lucieta Williams
Manuel Sanmartin
Michael Mayhew
Pamela Furness
Paul Robinson
Paul Snowdon
Peter Mackertich
Renata Fernandez
Russell Clark
Russell Terry
Soukaina El Idrissi
Steven Appleby
Valerie Josephs

Assemblage, chewing gum, collage, drawing, painting, photography


“…this tantalising exhibition spanned around 25 business premises, from cafes to tailors, and one private house in March and April. Armed with one of the guide maps, financed by Westminster Arts, art lovers were encouraged to seek out the works in various Fitzrovia locations. Even the official route became a work of art, as when viewed from above it takes on the shape of a stylised dog, his tail in the air.”

Clive Jennings, Art Correspondant, Fitzrovia News

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